MeatLog

Recent TV reel

2010-03-16T20:40:00.005-05:00

Your identity is counting on you:

Dealer ads on a shoe string budget:

Long time no post ... here's some of the stuff that's been keepin' me busy.

2009-12-22T15:14:00.005-05:00

National Geographic stuff:

Check out the Underground Rappers fan site too:
http://originalundergroundrappers.com/

Identity Guard stuff:

Roy Rogers stuff:

And, of course, Family Stuff:

Invaders in DC

2009-07-31T14:42:00.002-05:00

Client: National Geographic
Agency: SmithGifford

Stop animaniacs ENJOY

2009-05-27T19:52:00.004-05:00

Nicely placed.

2009-05-18T13:42:00.003-05:00

A bunch more "Executions" here.

Automotive Assurance programs

2009-04-22T09:30:00.004-05:00

Call it Total Confidence or Assurance or even ... wait for it ... add a PLUS. Holy F, why is every car maker doing the exact same thing. It's really lame advertising. I understand that these are tough times and people are looking for some reassurance, but isn't there a different way to do it?

Well ... I guess I'm not the only one who sees the absurdity in all of this hogwash. Check out this spot from Hyundai ;)

BMW outsmarts Audi

2009-04-18T19:23:00.004-05:00

Yo gotta see this. Juggernaut Advertising just kicked Audi's ass in the name of BMW.

I haven't heard of Juggernaut before this, but I quite like them now. The get it. They are smart and fast. Just check out their website ... it's not gimmicky or flashy, but it's to the point.

Nice work guys. Keep it up.

It's a "Why didn't I think of that" moment

2009-03-31T19:40:00.008-05:00

And the answer is because I don't work on the account. But these guys do :) Nice work guys! (check this too)

Agency: BBDO
Art Directors: Melissa Hutton, Frank Anselmo
Copywriter: Duc Nguyen
CDs: Scott Kaplan, Tom Kraemer

I want one.

2009-03-31T18:21:00.002-05:00

Visually Disgustingly Beautiful

2009-03-26T12:13:00.000-05:00

Zune Paint from Sibling Rivalry on Vimeo.

Sid Lee

2009-03-23T10:30:00.006-05:00

Just stumbled upon this agency out of Montreal. They do really sweet work and unlike the buzzword fakers, they truly get how to integrate social marketing with traditional stuff.

So congrats Sid Lee. You're the new fav agency of the week, and rightfully so, your agency has found a place on the Meatlog "A"gency list.

Sid Lee recently published Capital Conversation, a set of ideas that teach marketers how to create the ingredients necessary for word-of-mouth.

Kia breaks the mold ... err um wheel.

2009-03-09T13:02:00.005-05:00

Really great spot created by one of my fav agencies.

Agency: David & Goliath.
Director: Tarsem
Editor: Whitehouse editor Ben Stephens
VFX: Framestore London

Carving the streets of SF

2009-02-23T15:44:00.003-05:00

Saw this Audi spot on AdRants. I've seen companies position themselves as one thing or another by using visual cues like cycling, or swimming, or rowing etc. ... but this one is different because it takes it one step further and puts the visual metaphor in the correct environment. Very cool EFX too.

Snowdin

2008-12-30T09:40:00.007-05:00

You gotta check this out....it's a 3-d website. Minnesota ad agency Colle+McVoy invites viewers to visit their mountain retreat for a little R&R.

First you have to order 3d glasses (unless you're a total dork that keeps a pair handy) — but if not — they will promptly send you a pair in the mail. Once you have your fashionable red and blue shades, just log on to Snowdin.com and leave your holiday stress behind.

This is a very cool idea and it's an execution that I've never seen before. Mad props! Oh yeah, don't forget to download your desktop cookoo clock ... it's awesome! CooKoo CooKoo!

New Toy

2008-12-25T21:21:00.005-05:00

It's actually a pretty cool toy... just make sure to put it on a hard surface. He tends to get tripped up on the carpet ;)

New favorite agency

2008-12-05T09:46:00.006-05:00

These guys have a really great site. The animation is slick but it doesn't get in the way, and the sound design adds a nice touch. The only thing better than their website is their work.

http://www.cutwatersf.com/

BIG IDEAS — Better than big budgets

2008-12-01T09:44:00.007-05:00

Meet "Black Boy Wanting Water", a guerilla marketing campaign that I found on EcoPOP. As stated on EcoPOP — "It's a perfect example that proves successful marketing communications are not about big budgets, but about big ideas."

The campaign resulted in 5 million in charitable contributions in only six days!

Agency: Mortierbrigade Brussel
Campaign Awards: Surprise Surprise, they won them all .... Gold Direct, Gold, Silver Media Lions Winner and Titanium Lions Winner

Keep it simple

2008-11-24T11:41:00.007-05:00

Tagline: Unmask the truth.

Advertising Agency: Lowe, Bangkok, Thailand
ECDs: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong
Photographer: Anuchai Secharunputong
Creative Director: guthan suthiphongchai

Open late

2008-11-06T10:52:00.003-05:00

Really cool idea. Although I wonder how many people don't get it ... what's it like if you aren't at the perfect angle at the perfect hour of the night?

Who cares .. long live the great idea!

Cyber Drugs

2008-10-28T15:05:00.002-05:00

Fast Food

2008-10-24T09:33:00.020-05:00

Fast food menu photos always look damn tasty. But the problem is that the jack-ass making your food won't put the same loving care and attention into it that the team of Art directors, Photographers, Food stylists, and Account executives devoted to it during the shoot. Well it's true — and here's the proof.

It's OK though, because you don't want to eat the food from the photo shoot either. That is, unless you like glycerin coated meat and and toothpicks stuffed throughout the sandwich.

This photo of a Pulled Pork Sandwich is from a food shoot that I just Art Directed yesterday for a client at the agency. Looks damn tasty right!

Birth of an idea

2008-10-21T14:40:00.003-05:00

This is a funny little video. Too long, but parts are really good, like the scene where his water breaks ... perfect!

Birth of an idea was created by Moxie (an Atlanta based interactive agency). Moxie seems to do pretty good work, I really like their viral video ads .... especially this bubble wrap ad for HP.

Put your head in the ground

2008-10-10T15:31:00.015-05:00

Yesterday I saw these huge banners hanging in the 30th street train station in Philadelphia. When I got there in the morning I only saw the first one, and I was pleasantly puzzled .... I couldn't wait until this mysterious ostrich thingy revealed itself as the advertisement I knew it would become. Later that day I strolled back into the train station, and low and behold, on the opposite wall there was the second banner.

The headline reads: Get a world view. Read the Economist.

Not sure what agency did this ad ... ~~maybe Ogilvy~~? But as far as I'm concerned ... you can't go wrong with giant ostrich posters.

* Update: Agency is BBDO N.Y.
* New photo is via clément and Adhunt. Thanks guys!

New Favorite agency!!!

2008-10-09T15:00:00.009-05:00

I'm color correcting a spot for the VA lottery today ... so I'm in the city of Brotherly Love ... aka Philadelphia. And, in an effort to expand "A"gency list, I asked the colorist what the hottest Philly agency is...

So, here's one that definitely makes the grade: Stick and Move

The agency was started by a couple of guys from CP+B ... surprise surprise!

P.S. — Stay tuned for the new lotto spot.

Did you ever wonder?

2008-10-03T09:06:00.004-05:00

Click here to find out

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Matthieu Elkaim
Artistic Director: Pierrette Diaz
TV Prod: Sophie Mégrous, Forence Potthié Sperry
Advertiser’s Supervisors: Thomas Granger, Romain Lorthiois
AccountSupervisor: Emmanuelle Michel Mimran
Production: Wanda
Realisateur: Yoann Lemoine
Illustrator: Pierrette Diaz

Swear Jar

2008-10-02T13:29:00.001-05:00

Side Bar: Apparently this is the first ever web only spot to win a prime time Emmy award.

Client: Bud Light
Agency: DDB Chicago
Highlight: Creative Arts Emmy Award winner
Producer: Will St. Clair
Creative Dircetor: Dan Fietsam
Copywriter: Jason Karley
Art Director: Galen Graham

Shake up the traditional media buy

2008-09-24T11:53:00.008-05:00

This YouTube ad for the new Mario Land Wii game is absolutely awesome! The creative is great and the execution is flawless .... but I'm most impressed with the media buy.

Does anyone know who is responsible for this creative mediatastic awesomeness? And just because I really really want you to check this out, I will add one more link to this.

Banner ad done right

2008-09-02T12:06:00.005-05:00

Check out this great banner ad.
Anyone know who did this?

The power of Trickery

2008-07-30T14:26:00.009-05:00

Everyone knows that Microsoft Windows "Vista" is a big piece of stinky doo doo. ... Or is it?

The king of advertising trickery CP+B (see: exhibit a) is trying to change this perception with The Mojave Experiment.

Apparently a bunch of Vista haters were invited to preview "Mojave," the newest version of windows. After they all gave Mojave glowing reviews, they were informed that it was
actually Vista.

Nice work CP+B.

Slam Dunk

2008-07-23T08:06:00.003-05:00

Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran

Eggseptional

2008-07-14T13:11:00.002-05:00

Leo Burnett developed this outdoor piece to announce McDonald's breakfast hours. The egg cracks open at 6:30am and closes at 10:30am.

Cool idea, and great follow-up to Leo's Salad Billboard.

From Nuts to Bananas

2008-07-14T09:19:00.003-05:00

The Line reads:
"More protection for your food"

Client: Ziploc
Advertising Agency: Giovanni+DraftFCB

Update!!!!!

2008-07-10T12:58:00.003-05:00

Extraordinary Nut Sacks have been found!

... Thanks for the find Cavedweller :)

Extraordinary Nut Sacks

2008-07-08T08:27:00.015-05:00

Last night, as I lay half asleep watching Locked Up Abroad (my new favorite show), I saw a commercial for the new True North Nut Snacks (BTW— check out the nice website). The spot was created by Strawberry Frog, and it's a pretty cool ... but what I want to know is, How are they able to sit around a board room table and discuss "Nut Snacks!"

It's just too close ... sorry ;)

Note: I have contacted Scott Goodson, The Founder of Strawberry Frog, via his blog, and I'll let you know if he has any insights into the world of Advertising for Nut Snacks. Stay Tuned.

When Logo Design Goes All Wrong

2008-07-07T08:54:00.001-05:00

Handjobs sell Orangina

2008-06-18T13:30:00.006-05:00

So we have all seen that email you got from your mom or sister or some other jerk (Rich Ford) that spams you relentlessly with harmless kitty cat photos.

But now that tasty drink Orangina has released a music video where some happy little hand animals sing I Like It Like That.

It's pretty cool .. but I agree with Adrants .. it's too long!!!

Weapons of Mass Discount

2008-06-16T10:51:00.003-05:00

You gotta see this up close!

Ad Agency: Kitchen, Norway
ADs: Ole Henrik Stubberud, Björn Andreassen.
Copywriters: Heidi Mittun-Kjos, Didrik Hallström.

Great Visual

2008-06-13T22:56:00.010-05:00

God bless good art direction :) ..and Chicken.

Ad Agency:
Grey Worldwide, Düsseldorf, Germany

"A"gency List

2008-06-13T10:28:00.010-05:00

After some years (not many) in the business, I have always found it difficult yet necessary to keep tabs on agencies. And, between crappy agencies who over-advertise and great agencies with anti-Google flash sites, it's always hard to keep up.

That's why I bestow upon my ~~enormous~~ reader pool — "A"gency list! In the left column of Meatlog, you can now find links to all of the best ad agencies in the world.

"A"gency List is a directory of only the best, so please feel free to send your nominations ... just make sure they don't suck!

Enjoy :)

Dodgeball :30

2008-05-30T10:00:00.001-05:00

Agency: SmithGifford
Creative Director: Bruce Gifford
Art Director: Kevin Richards
Copywriter: Drew Magary
Client: VA Lottery

Come on Bendik!

2008-05-30T09:48:00.001-05:00

Great Art Direction ... Great Acting.

2008-04-18T09:51:00.004-05:00

Agency: Zig

Is it new?

2008-03-25T09:39:00.007-05:00

In my obscesent archiving of ad agency URLs, I just noticed that Boston agency, Modernista! (responsible for GM Hummers and Cadilacs that turn you on), has updated their website. The new site is a really unique yet simplistic interface that demonstrates their understanding of web 2.0. Great idea!, my only beef is that I feel like I have seen this before, I just can't remember what agency it was. I think it is a midwest company ... I just can't remember the name? All I remember was their tagline "__________ lives on the web".

Bonus points to the person who remembers this other agency.

"Already done" aside ... Points scored for Modernista!

**** NEWS FLASH *****
I just found the aforementioned other company ...
It's called zeusjones

So there — I beat all of you suckers to the punch. ... then again, no one really reads this blog, so I suppose I had an unfair advantage ;)

Sheep

2008-03-21T10:40:00.006-05:00

I don't usually post my work on Meatlog,
but this one turned out pretty funny. ENJOY.

Agency: SmithGifford
Creative Director: Bruce Gifford
Art Director: Kevin Richards
Copywriter: Drew Magary
Tax Advisor: Kevin Richards

Darth Radio

2008-03-12T08:12:00.004-05:00

This was so close to being really funny ... it just needed a speech bubble. Actually, it would have been best as a webisode or at least a banner ad. Nonetheless — Great visual.

Advertising Agency: Garcia Robles, Guatemala
Creative Director / Copywriter: Victor Alfredo Robles
Art Director: Oscar Rodríguez
Published: January 2007

Eff The Rainbow

2008-03-11T13:12:00.006-05:00

Find more videos like this on AdGabber

Working on the skittles account must be awesome. I could only imagine what it would be like to have the gods descend to bless me with such a bad as account. Typically ads like the one above, or this, or this, only live in the mind of a creative. Lucky bastards at TBWA/Chiat/Day. Wait a second, that's right ... This midd!e finger goes out to you Graham.

Cut the cheese

2008-02-25T08:54:00.001-05:00

Brilliant!

2007-12-14T13:29:00.000-05:00

Bathroom break?

2007-10-30T12:04:00.001-05:00

Aliens Attack

2007-10-09T13:30:00.001-05:00

I don't even know what to say about this photo. I snaped the shot this past Monday when I was strollering my kids around the mall in D.C. It wasn't until later that I realized just what I had captured.

Believe what you will, but my opinion has just been validated.

Earthling Out,
Kevin

P.S. — This ain't Photoshop either.

Shouldn't ads be fun

2007-10-04T12:48:00.000-05:00

This kind of thing just don't fly in the U. S. of A.
It's too bad though ... life would be a lot more fun if it did.
—Nuf Said—
P.S., Virgin rocks! | Advertising Agency: glue London, UK

2 for 1

2007-09-05T15:27:00.000-05:00

Product placement is nothing new, well, I guess it's kind of new — or for me, it's as new as Seinfeld (Remember the Junior Mints, Jujyfruits, Pez — or the Cadillac, Porsche, Saab — or who can forget the Klein Bicycle hanging in Jerry's apartment — or the offering of a Snapple every time the fridge was opened). Anyway, I think it's a good way to get play time for a brand, and it's certainly a solid move when paired with the right opportunity.

That's why I love this Sportscenter spot. Not only is it hilarious in its own right, but I love the (subtle) Vitamin Water that Shaq so gladly slugs down.

Great move Vitamin Water!

Boomerang Bacon

2007-08-31T08:31:00.000-05:00

Simple and Sweet — and meat!
This is from one of
my newest favorite agencies, and once again, it just belongs
on my blog!

Advertising Agency: Duval Guillaume Antwerp, Belgium
Account: Katia Strauwen
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriter: Kristof Snels
Art Director:
Sebastien De Valck
Graphic Designer:
Niki Desiron
Retouching: Wim Aels
Client: Nathalie Tverdy

Gmail

2007-08-30T09:03:00.000-05:00

Consumer generated ads can be crap (see: Heinz Ketchup C-gen Spoof), but I get the point, it's all about engaging your audience ... because, after all, it's their brand anyway!

This ad for Gmail is actually pretty sweet. Last month Google asked their users to help them imagine how an email message travels around the world by transporting a physical GMail envelope. Google received more than 1100 clips from 65 countries and they edited this video out of it. The end product is irrelevant though, all that matters is that they involved 1000s of people in the creation of the spot, over a million people on YouTube, and now me as I write about it to you .... and then you as you forward it to some buster in your office ... etc. etc. etc. :)

The wheels on the bus

2007-07-24T08:40:00.000-05:00

Picking the right media for an idea is critical to an ads success. These "Bus Driver" wanted ads were placed on actual buses which in turn became free mobile media boards. (Brilliant!)

Here are some headlines that didn't make the cut:
1. Rule with a leather glove.
2. Be the ring leader of a traveling freak show.
3. Be a crazy sum-ma-ma-bitch, and get paid doin' it.

Grotesque

2007-06-26T13:28:00.000-05:00

In celebration of the dark side of design, Minneapolis based Colle+McVoy created this campaign for the American Institute of Graphic Arts (AIGA), a part of which is a game to find 25 dark pieces of design terminology. (e.g., dagger, ghosting, bleed ... etc.) — Get all 25 in the time allotted, and win a slick campaign poster!

In addition to this micro site, other marketing items have been developed and are being sent to design schools to enhance recruitment efforts.

Coffee Wars

2007-06-21T12:26:00.000-05:00

Inspired by an NBC news taste test, and driven by my love for iced coffee, I decided to perform my own assessment of these three competing brands. The following are my thoughts on each beverage:

McDonald's: Tasty, but extremly inconsistent from location to location. Sometimes it was too sweet and sometimes it was not sweet at all. (approx. 270 calories)
Burger King: If you like your coffee to taste like a chocolate milk shake, then this is the drink for you. Literally, they should serve it with a spoon. (approx. 240 calories)
Dunkin Donuts: This is probably the most pure iced coffee of the bunch. Meaning that it's just coffee and ice, then you get to decide how to sweeten it. (approx. 70 calories w/ sugar)

And the award goes to Dunkin Donuts :)

Stadium in a box

2007-06-19T15:43:00.001-05:00

Here's a simple idea... But you have to wonder how well this design works when the shoes are actually in the box — BTW, This is how it was actually used.

This idea would be better implemented as a promotional piece for Nike — Possibly with some clever messaging in the sky: Jump In The Game | justdoit.com. Then the boxes could be strategically placed on benches and tables throughout mall locations. You better believe mall rats would open these little marketing treasures.

Sometimes great ideas don't manifest themselves in the best possible format. (Oh Well)

Advertising Agency: Publicis, Singapore
Regional Creative Director: Calvin Soh
Creatives: Loh Weicheng, Yvonne Chia
DI Artist: Jimmy Leow
Project Manager: Gwynn Wong
Associate Account Director: Jason Tan

School is in session

2007-04-30T08:37:00.000-05:00

This past weekend I had the pleasure of stumbling upon the most well-branded retail experience I have ever encountered. Martin+Osa. In their words, they sell pure, honest, good looking clothes, and in my words, they provide an exclusive experience unmatched by traditional retail environments.

At Martin+Osa your senses are entertained at every touch point. It begins with the store facade — Window shoppers are surprised to find no windows at all, rather, two angled walls obstruct the interior and add mystery to the brand. Upon entry, you're greeted with a cedar aroma, and by this point you know you're in for something special. Each item throughout the store seems to be part of an exhibit or a photoshoot ... yet everything still feels real and accessible. The abundant natural finishings are paired with a unique blend of music and video projections which add a pleasant multimedia dimension. As you move towards the fitting rooms the aroma changes to a mountain pine scent, and by the time you close the door, you completely forgot that you are in a mall ... I mean literally, you're gone ... you're mind has taken you elsewhere. Solitude.

This would all go for not if the product was no good, but I'm pleased to find quality craftsmanship and high-end clothing design.

There are so many other good ideas from Martin+Osa, but here are a few notables: re-usable/washable bags, genuine employees, free alterations, featured cult fashions (e.g., adidas), invite only catered parties, free t-shirts, simple website, itunes music album, and a fantastic back story about a married couple who were 20th century explorers.

In the end, you feel as though you are part of something special. Martin+Osa, a brand developed by American Eagle, scores a home run with this well developed and standout retail experience.

Beef Bag

2007-04-27T08:04:00.000-05:00

Let's talk about Sticky ideas. Sticky ideas are the kind of ideas that you see once and you just can't get them out of your head. They are indelibly burned into your memory bank, you think about them after you are presented with them, you talk about them with your friends, you are disgusted by them, your are pleased by them ... you don't overlook them!

Yes, this ad is gross and it's hideous, but you can't deny that when you're turning through your local Fashion Weekly and you see this ... you won't stop and read.

That's Sticky. That's effective.

P.S. — I just had to put this ad on my blog :)- Honestly, it's not my work, I had nothing to do with this!

Here's the Proof:
Agency: Adinc, Oman
Creative Director/Copywriter: Jaideep Nair
Art Director: Subu

I'm Back!

2007-04-14T10:20:00.000-05:00

OK, so it's been close to forever since I last posted ... but there is a darn good reason for my abscence. For the past 9 months my wife has been incubated our second child. So, suffice to say, things have been pretty crazy as I have picked-up the slack around the house, cooked all of the meals, and chased our terrible two year old all over the place.

But rest assured, brand Richards will soon be releasing it's next addition to it's already successful line-up.

Stay tuned!

iPods for .50 cents?

2007-02-15T13:30:00.000-05:00

So I've heard of this kind of vending experience in China, but I have yet to see it in the States, until now ... I wonder how many people actually purchase merchandise from this vending machine?

Wouldn't you be scared that you'd insert your 100 dollar bill, followed by your 50 dollar bill, only to find that your dreams of bumpin 'round town to your new iPod Nano are smashed by the damn thing getting stuck in the machine!

I can see it now— "Man is arrested after beating the living daylights out of a vending machine."

Nevertheless, this is a good move for a brand that's as future forward as Apple.

$LAVE$

2006-12-13T08:59:00.000-05:00

I do love my career ... but this can wear on a man.

Everyday as I drive to work, I'm greeted by the advertising of some non-comformative street thug. Sure, I'm not the only one that sees this graffiti on my morning commute, but I might be the only one who has devised a story that this isn't the work of a punk, rather it's a guerrilla marketing campaign for small town America. I guess it's the result of living in a money driven metropolitan area that makes me think this way, but damn ... moving to the sticks and living off the land doesn't sound that bad after all.

Rice Buddy

2006-12-07T16:03:00.000-05:00

Here's an interesting product

This thing is called a rice buddy, and it's filled with ... you guessed it — rice. After warming this cute critter in the microwave, it becomes the magic elixir for your little ones who have trouble sleeping through cold winter nights.

The rice buddies are handmade by Kristin Richards Lauricella, the designer behind Lollicakes.

"It all started with Tristan’s nighttime protector, Sarah the Blue Bear. He came up with the idea of Sarah when we were trying to figure out how to combat the bad dreams he kept having (Sarah chases the nightmares out the window). A week or so later I decided a tangible version of Sarah might be helpful. Designed according to his specs: Sarah the Blue Bear is, of course, blue, she’s “brave like Mr. Incredible” and wears a superhero-style mask so she can see in the dark. Now when he gets up at 3AM I can usually get him to go back to his own bed if I warm Sarah up again. After a quick trip through the micro, she comforts him with her warmth for about 25 minutes — long enough to help lull him back to sleep."

I think these things are smashing.

I've also had the privilege of previewing some of the other designs in the rice buddy collection (LolliLucy, LolliFish, and LolliOctopus), but if you want more information about these designer snuggle friends, just contact Kristin.

Additional Info:
The rice buddies are made of soft microfleece with cotton fabric, felt, and button accents. The outer case contains a removable muslin rice pouch so they can be washed without ruining the rice.

Sticky Mail

2006-12-06T12:10:00.000-05:00

Direct Mail that kicks Ass

This is an excellent execution of a great idea. I love the interactivity the user gets when sliding the card out. (Note to self: make print design interactive.)

Agency: DDB, Sri Lanka
Creative Director: Mike Masilamani
Copywriter: Ashish Kharwatkar
Art director: Ashish Kharwatkar

Another use for Duck Tape

2006-12-05T08:47:00.000-05:00

Don't you just love it when you can understand an ad without being able to read it. This campaign for amnesty international ingeniously kills two birds with one stone.

Freaky

2006-12-04T10:56:00.000-05:00

Eggvertising

This is pretty weird. I suppose it's a good idea, and it's definitely impactful and memorable, but do you think you'd really want to crack one of these guys on the side of a frying pan then eat him?

Agency: JWT, Brussels
Creative Director: Christopher Gelder, Sabine Botta
Art director / Copywriter: Aymeric Perceval, Olivier Pletinckx

Slope-Style

2006-12-01T10:20:00.000-05:00

Take it from a skier.

When was the last time you had your target audience stare at your ad placement for 15 minutes? VW nailed it with this one ... "Jump in a Toureg, and let it carry you over the mountain!"

Agency: Grey, Argentina
Creative Director: Pablo Gil, Sebastián Garín
Copywriter: Martín Dufoupan
Art director: Cristian Feichtenslagerpan

Welcome

2006-11-30T15:32:00.000-05:00

Welcome to MeatLog.

This blog houses my obsession for advertising and design.

I plan to supply an array of visual examples that illustrate brands that get it, and brands that don't, and I'm excited to hear your feedback.

This is a topic that I religiously follow, and I'm happy to have the forum to discuss it.

Enjoy,
Kevin

P.S. — Now I can stop ranting to people in emails ;)