Automotive Assurance programs

Call it Total Confidence or Assurance or even ... wait for it ... add a PLUS. Holy F, why is every car maker doing the exact same thing. It's really lame advertising. I understand that these are tough times and people are looking for some reassurance, but isn't there a different way to do it?

Well ... I guess I'm not the only one who sees the absurdity in all of this hogwash. Check out this spot from Hyundai ;)