BIG IDEAS — Better than big budgets

Meet "Black Boy Wanting Water", a guerilla marketing campaign that I found on EcoPOP. As stated on EcoPOP — "It's a perfect example that proves successful marketing communications are not about big budgets, but about big ideas."



The campaign resulted in 5 million in charitable contributions in only six days!

Agency: Mortierbrigade Brussel
Campaign Awards: Surprise Surprise, they won them all .... Gold Direct, Gold, Silver Media Lions Winner and Titanium Lions Winner