Recent TV reel

Your identity is counting on you:




Dealer ads on a shoe string budget:

Long time no post ... here's some of the stuff that's been keepin' me busy.

National Geographic stuff:


Check out the Underground Rappers fan site too:
http://originalundergroundrappers.com/


Identity Guard stuff:




Roy Rogers stuff:


And, of course, Family Stuff:

Invaders in DC

Client: National Geographic
Agency: SmithGifford

Stop animaniacs ** ENJOY **

Nicely placed.

A bunch more "Executions" here.

Automotive Assurance programs

Call it Total Confidence or Assurance or even ... wait for it ... add a PLUS. Holy F, why is every car maker doing the exact same thing. It's really lame advertising. I understand that these are tough times and people are looking for some reassurance, but isn't there a different way to do it?

Well ... I guess I'm not the only one who sees the absurdity in all of this hogwash. Check out this spot from Hyundai ;)

BMW outsmarts Audi

Yo gotta see this. Juggernaut Advertising just kicked Audi's ass in the name of BMW.

I haven't heard of Juggernaut before this, but I quite like them now. The get it. They are smart and fast. Just check out their website ... it's not gimmicky or flashy, but it's to the point.

Nice work guys. Keep it up.

It's a "Why didn't I think of that" moment

And the answer is because I don't work on the account. But these guys do :) Nice work guys! (check this too)

Agency: BBDO
Art Directors: Melissa Hutton, Frank Anselmo
Copywriter: Duc Nguyen
CDs: Scott Kaplan, Tom Kraemer

I want one.

Visually Disgustingly Beautiful

Zune Paint from Sibling Rivalry on Vimeo.

Sid Lee

Just stumbled upon this agency out of Montreal. They do really sweet work and unlike the buzzword fakers, they truly get how to integrate social marketing with traditional stuff.

So congrats Sid Lee. You're the new fav agency of the week, and rightfully so, your agency has found a place on the Meatlog "A"gency list.

Sid Lee recently published Capital Conversation, a set of ideas that teach marketers how to create the ingredients necessary for word-of-mouth.

Kia breaks the mold ... err um wheel.

Really great spot created by one of my fav agencies.

Agency: David & Goliath.
Director: Tarsem
Editor: Whitehouse editor Ben Stephens
VFX: Framestore London

Carving the streets of SF

Saw this Audi spot on AdRants. I've seen companies position themselves as one thing or another by using visual cues like cycling, or swimming, or rowing etc. ... but this one is different because it takes it one step further and puts the visual metaphor in the correct environment. Very cool EFX too.

Snowdin

You gotta check this out....it's a 3-d website. Minnesota ad agency Colle+McVoy invites viewers to visit their mountain retreat for a little R&R.

First you have to order 3d glasses (unless you're a total dork that keeps a pair handy) — but if not — they will promptly send you a pair in the mail. Once you have your fashionable red and blue shades, just log on to Snowdin.com and leave your holiday stress behind.

This is a very cool idea and it's an execution that I've never seen before. Mad props! Oh yeah, don't forget to download your desktop cookoo clock ... it's awesome! CooKoo CooKoo!

New Toy

It's actually a pretty cool toy... just make sure to put it on a hard surface. He tends to get tripped up on the carpet ;)

New favorite agency

These guys have a really great site. The animation is slick but it doesn't get in the way, and the sound design adds a nice touch. The only thing better than their website is their work.

http://www.cutwatersf.com/

BIG IDEAS — Better than big budgets

Meet "Black Boy Wanting Water", a guerilla marketing campaign that I found on EcoPOP. As stated on EcoPOP — "It's a perfect example that proves successful marketing communications are not about big budgets, but about big ideas."



The campaign resulted in 5 million in charitable contributions in only six days!

Agency: Mortierbrigade Brussel
Campaign Awards: Surprise Surprise, they won them all .... Gold Direct, Gold, Silver Media Lions Winner and Titanium Lions Winner

Keep it simple

Tagline: Unmask the truth.

Advertising Agency: Lowe, Bangkok, Thailand
ECDs: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong
Photographer: Anuchai Secharunputong
Creative Director: guthan suthiphongchai

Open late

Really cool idea. Although I wonder how many people don't get it ... what's it like if you aren't at the perfect angle at the perfect hour of the night?

Who cares .. long live the great idea!

Cyber Drugs

Fast Food

Fast food menu photos always look damn tasty. But the problem is that the jack-ass making your food won't put the same loving care and attention into it that the team of Art directors, Photographers, Food stylists, and Account executives devoted to it during the shoot. Well it's true — and here's the proof.

It's OK though, because you don't want to eat the food from the photo shoot either. That is, unless you like glycerin coated meat and and toothpicks stuffed throughout the sandwich.

This photo of a Pulled Pork Sandwich is from a food shoot that I just Art Directed yesterday for a client at the agency. Looks damn tasty right!

Birth of an idea

Put your head in the ground

Yesterday I saw these huge banners hanging in the 30th street train station in Philadelphia. When I got there in the morning I only saw the first one, and I was pleasantly puzzled .... I couldn't wait until this mysterious ostrich thingy revealed itself as the advertisement I knew it would become. Later that day I strolled back into the train station, and low and behold, on the opposite wall there was the second banner.

The headline reads: Get a world view. Read the Economist.

Not sure what agency did this ad ... maybe Ogilvy? But as far as I'm concerned ... you can't go wrong with giant ostrich posters.

* Update: Agency is BBDO N.Y.
* New photo is via clément and Adhunt. Thanks guys!

New Favorite agency!!!

I'm color correcting a spot for the VA lottery today ... so I'm in the city of Brotherly Love ... aka Philadelphia. And, in an effort to expand "A"gency list, I asked the colorist what the hottest Philly agency is...

So, here's one that definitely makes the grade: Stick and Move

The agency was started by a couple of guys from CP+B ... surprise surprise!

P.S. — Stay tuned for the new lotto spot.

Did you ever wonder?

Click here to find out

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Matthieu Elkaim
Artistic Director: Pierrette Diaz
TV Prod: Sophie Mégrous, Forence Potthié Sperry
Advertiser’s Supervisors: Thomas Granger, Romain Lorthiois
AccountSupervisor: Emmanuelle Michel Mimran
Production: Wanda
Realisateur: Yoann Lemoine
Illustrator: Pierrette Diaz

Swear Jar

Side Bar: Apparently this is the first ever web only spot to win a prime time Emmy award.

Client: Bud Light
Agency: DDB Chicago
Highlight: Creative Arts Emmy Award winner
Producer: Will St. Clair
Creative Dircetor: Dan Fietsam
Copywriter: Jason Karley
Art Director: Galen Graham

Shake up the traditional media buy

This YouTube ad for the new Mario Land Wii game is absolutely awesome! The creative is great and the execution is flawless .... but I'm most impressed with the media buy.

Does anyone know who is responsible for this creative mediatastic awesomeness? And just because I really really want you to check this out, I will add one more link to this.

Banner ad done right

Check out this great banner ad.
Anyone know who did this?

The power of Trickery

Everyone knows that Microsoft Windows "Vista" is a big piece of stinky doo doo. ... Or is it?

The king of advertising trickery CP+B (see: exhibit a) is trying to change this perception with The Mojave Experiment.

Apparently a bunch of Vista haters were invited to preview "Mojave," the newest version of windows. After they all gave Mojave glowing reviews, they were informed that it was
actually Vista.

Nice work CP+B.

Slam Dunk

Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran